Jack Knows You're High...

"Just Maintain, Man... Maintain!!!"

It appears that Jack In The Box is making a push for the late night stoner munchie dollar...

I honestly didn't think I'd see stoner culture make a push into mainstream advertising for a few more years yet, but they are a West Coast chain, and that part of the world is awash in medical marijohoonie and pseudo-legal dispensaries.

They've got the "Hella Hungry?" late night food ads, aimed at the kiddie krowd.  The collection of Jack's Munchie Meals are aimed smack-dab at the "I'm so high I can't decide on what to eat, so give me one of everything" consumer.

Even their kitchen crew t-shirts & slogans are hinting at pot culture:

"Twist up a number" or "twist up a minnow" are some old terms for rolling a doobie.

Well, more power to 'em.  If you can make a buck off of the weed-addled brains of the local skater/surfer crowd, at least you're keeping them from bothering me at the Whataburger.

Don't know if this campaign translates all that well in Texas, though.  Maybe I'm just getting old...