Proprietary Vino

You'll Need The Special Sony Wine Chiller, Too...

Charles over at Dustbury linked to a contest run off of woot.com to "Show us a label for a wine marketed by another tech or web company".

I've seen a few custom-labeled wines before from unlikely sources, but some of these were pretty hilarious. Señor Hill thought the LOLcat wines were funny, but this one made me spew some Diet Dr Pepper on my keyboard...

To really get the Sony experience, they needed a custom bottle/glass interface.