Beware The Beancounters Part II...

May 1000 Scrofulous Crows Peck Out Their Greedy Eyes...

Remember the scream of utter despair and desolation at the end of 'Godfather 3'?

How about the Sound of Ultimate Suffering from 'The Princess Bride'?

My friend Zippo makes those sounds today...

More shenanigans from the Corporate Money Counters...

Diageo mulls options for Guinness brewery

Diageo Plc said today it was reviewing brewing operations in Ireland after media reported the drinks giant may quit the Dublin city centre site where Guinness has been brewed for almost 250 years.

The review was at a "very early stage" and a report in the Sunday Independent newspaper that the company was preparing to move from its landmark St James's Gate site on the banks of Dublin's River Liffey was "speculation", Diageo added.

The site, where Arthur Guinness took out a 9,000 year lease on a disused brewery in 1759, has grown into what the brewer now describes as "a prime 64 acre (25 hectare) slice of Dublin".

I feel a great disturbance in the Force, as if millions of Guinness drinkers suddenly cried out in terror and were suddenly silenced. I fear something terrible will happen... (/Obi Wan Kenobi voice)

This next part pretty much seals the deal...

The Sunday Independent reported the land could fetch as much as €3 billion if Diageo implements plans to move production to a greenfield site on the outskirts of the capital.

"Diageo fully recognises the huge importance of St James's Gate in the history of Guinness and Dublin city and this important aspect of our brand and heritage will be fully embraced in the assessment," he said.

Hmmm.. lets's see, 250 year history, & a 9000 year lease on what is arguably the heart & soul of the Guinness brewery, versus 3 Billion in cash.

Yup, kiss it goodbye...